Paper Style Case Study

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330% INCREASE IN REVENUE WITH A MULTIPLE TIER MARKETING AUTOMATION HACK

Paper Style used 3 powerful triggers to charge their marketing automation

PaperStyle.com is an invite and stationary specialist that enlisted the help of WareoWear to create a marketing automation campaign that targeted brides, brides-to-be, or friends-of-brides, based on their actions in emails and on their website.

Competitive Edge
Paper Style used 3 triggers for their marketing automation campaign:

  • Clicking on a wedding link in any Paper Style email
  • Purchasing wedding or bridal shower products
  • Visiting a wedding-related page on the PaperStyle.com website

Based off of their customer’s actions, a tailored email was sent – in a timely manner – to the customer with relevant marketing messages. For example, if a bride had purchased favors, they would then receive an email regarding “thank you” cards a few days later. But if it was a friend of the bride who purchased bachelorette tiaras, for example, then they would receive wedding gift ideas.

Did it Work?

  • 244% higher open rate than average
  • 330% increase in revenue per mailing
  • Click rate: 161% increase automation, email sequence and much more. This leaves you free to build your business and hit the ground running.

Superman Lab One Month Research Work
The lab will open on May 1, 2020 to conduct an experiment to confirm the potential of this marketing automation hack. The duration of the experiment will be for one month. A live update of all test results will be published for everyone enrolled in the course to view. 

Superman Lab Contest (optional):

  • Members of the course can compete for prizes
  • Members in contest must publish results daily
  • Member will receive Premium Reporting and Dashboard App
  • Will receive HighLevel Automation Module
  • Will receive Google Sheets Integration
  • Will  receive TexAu Integration Module
  • Member with the highest open rate, click rate and revenue will win
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5 Email Template Bundle

Plug-n-Play Integration

Automation Module 1

Preloaded 5 step email sequence that has been proven to convert. Beautiful email designs that are cross-platform compatible and mobile optimized.

Automation Module 2

Pre-built zap for Zapier integration with step-by-step instructions to charge up your LinkedIn domination module.

Zapier Integration Module

Plug-n-Play Integration

High Level Automation Module

Plug-n-Play Integration

Automation Module 3

LinkedIn Domination Module for High Level. We will load into your account to enable you to be up and running on the same day.

Automation Module 4

Google sheet integration with pre-built zap already setup for execution. TexAu will auto populate the sheet for you. Hands free operation.

Google Sheet Integration

Plug-n-Play Integration

TexAu Automation Module

Plug-n-Play Integration

Automation Module 5

You will receive the TexAu recipe to start pulling in linkedIn leads on autopilot. All you need to do is press start to have your leads rolling in.

Process Map Module 6

The ultimate funnel-planing, profit-predication & simulation tool. Mock-up business ideas, simulate traffic and see the potential. You will receive the Geru project right into your account for you to model the outcome of your project. You will be able to test your numbers before you ever start the campaign to see exactly what you need to do to be successful.

Geru Process Map Integration

Plug-n-Play Integration

Premium Reporting and Dashboard App

Plug-n-Play Integration

marketing dashboard

Dashboard Bonus

You will receive the premium reporting and dashboard app. You can't track what you don't measure. You will have access to this app to track all your results with your own personal account.

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