Which offer, positioned near the end of a long order form, got more newsletter opt-ins: peppy, colorful marketing vs a factual, permission request? Version A Version A Click Me VS. Version B Version B Click Me How good is your gut? Vote for which version you think won… and then see real-life test results: [yop_poll …
Anne Holland of Which Test Won presents some surprising email split tests results in this classic video. But also warns about the pitfalls of email marketing testing. That led to increases in revenue, engagement, and ROI. Surprising email test result examples in this video include: In a subject line test, the open rate winner, was the …
Which Test Won? Email marketing A/B split testing examples [video] Read More »
